Brady Corporation - Profile of Brady and Their Products
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Their products help customers increase safety, security, productivity and performance and include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials.
Brady is headquartered in Milwaukee, WI and has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. In addition to their Milwaukee headquarters, Brady employs more than 6,500 people at operations in, Europe and Asia-Pacific.
Brady and the Industry
Brady is a global company with businesses managed in three regions. The Americas region includes the United States, Canada, Mexico and Brazil; The European region include Europe, the Middle East and Africa; and the Asia/Pacific Region includes countries in Asia as well as Australia. In Fiscal 2011, 43% of Brady's sales came from the Americas region, 30% from the European region, and 27% from Asia/Pacific.
History of the Brady Corporation
W. H. Brady traces its origins to founder W. H. (Will) Brady's early career as a salesman for an Ohio remembrance advertising firm that manufactured calendars, yardsticks, and other promotional items on which advertising messages were printed. In 1914 he founded the W. H. Brady Company in Eau Claire, Wisconsin. His first product was promotional photographic calendars sold to offices and stores, but he soon followed with elaborate color displays for ice cream parlors, printed glass beer signs, point-of-purchase displays, and pre-billboard roadside advertising.
Prior to the 1940s, electricians relied on primitive methods of identifying wires including marking them with color codes, tie-on tags, or actual notches. World War II brought an urgent need for a clear and easy way to identify the ever-more dense masses of wiring being installed in ships, planes, and other military equipment. W.H. Brady offered a better solution: preprinted, self-adhesive wire markers. These new wire markers adhered while engulfed in sweltering 100 plus degree temperatures or frigid subzero temperatures.
Since this time, Brady has received thousands of patents for industry-changing inventions, and continues to set industry standards for precision, quality, durability and reliability.
In the early years, Brady Corporation wire markers were
used in the complex wire systems found inside World
War II planes, like the one pictured above.Brady Products
A major division of Brady is dedicated to the production of highly versatile labels and print materials. Brady chemists synthesize, modify, optimize and coat adhesives on flexible substrates that adhere to surfaces with low surface energy, extreme low temperature, or unique chemical resistance. Outdoor durability, ultra clean, cleanly removable and repositionable adhesives are also innovations optimized by Brady technologists.
Brady Product Overview
- Facility and Safety ID - signs, labels, sorbents, valve tags/markers
- High-Performance ID - bar code labels, brand protection labels, lab identification
- People Identification - name badges, employee ID cards, printers/hardware
- Wire ID - wire and cable markers, wrap-around sleeves, faceplate markers
- Precision Die-cut Products and Parts - test strips, EMI/RFI shields, thermal solutions
- ID Systems - handheld labelers, bench-top printers, integrated solutions
Major Industries Served by the Brady Corporation
Brady serves these major industries:
- Aerospace
- Data Communications
- Defense
- Electrical
- Electronics
- Healthcare
- Laboratory
- Manufacturing
- Specimen Labeling Solutions
- Slips, Trips and Falls
- Mass Transit
Brady Corporation Video Overview